Friday, December 7, 2007

Sharkah Chakra Denim

Sharkah Chakra, a new luxury denim brand made using Fairtrade organic cotton and a completely natural dyeing process, launches its first collection in the UK in September 2007. The jeans have been made in villages across southern India by craftsmen that weave the cloth by hand on authentic wooden selvedge looms and use an ancient technique of natural indigo dyeing. by supporting these methods, Sharkah Chakra will revive a virtually extinct craft whilst simultaneously pioneering innovative, luxury denim.

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